November 5 and 6, 2026
You negotiate every day. The question is whether you are winning or conceding.
The most validated framework in the world, used by the UN, by Fortune 500 companies and in the top global MBAs, in two in-person days in Recife.
Every round without a method is margin you give away for free
The gap between those who command the table and those who concede is not raw talent. It is the method each one carries into the room.
Concession in disguise
Without structure, you close below your potential and never see where you lost it.
Margin given away
A negotiator without a method concedes up to 20% more than necessary on a contract.
Preparation that never happened
42% of negotiations fail for lack of structured preparation. Instinct does not scale and cannot be replicated.
Conflict that lingers
A deal forced through leaves a relationship debt that comes due in the next round.
Harvard set the global standard for negotiation. That standard is here.
In 1979, Roger Fisher and William Ury founded the Program on Negotiation at Harvard Law School to replace positional bargaining with a method built on interests and objective criteria. The result was Getting to Yes, now published in more than 30 languages.
Used by the UN and by governments
Applied in international mediation, including agreements in the Middle East and in Africa.
Adopted by the largest companies
Google, Goldman Sachs, McKinsey and hundreds of Fortune 500 firms train their leadership on this framework.
40 years of validation
Getting to Yes has sold more than 15 million copies and the PON continues to train leaders on every continent.
Taught in the top MBAs
Insper, FGV, FDC and Einstein include the Harvard Model in their senior management programs.
Executives who master negotiation close the deals others cannot
42%
of negotiations fail for lack of structured preparation
Harvard Business Review
$50T
lost every year in value left on the table in corporate negotiations
Program on Negotiation, Harvard
3x
more results for executives trained in interest-based negotiation
Getting to Yes, Fisher and Ury
93% say that negotiating better would change the outcome
Yet fewer than 10% receive formal negotiation training over the course of their careers. McKinsey, Executive Skills Survey.
Without a method, you concede up to 20% more on a contract
Poor anchoring, irrational escalation and the fixed-pie bias are errors the Harvard Model eliminates systematically. PON Harvard.
See what happens inside the immersion
Two days deep in the Harvard Model. The atmosphere, the intensity and the calibre of the executives who have been through this room.
"Two days that change the way you negotiate for good."
Participant, 2025 class
Negotiation for people who close deals, not for people who try to persuade.
An executive program that turns negotiation into real competitive advantage, with a structured method you apply from the very first conversation.
A method born at Harvard
The framework that shaped generations of global leaders, adapted to the Brazilian executive working under pressure.
Intelligence on power and influence
Identify, build and use sources of power without breaking the relationship or conceding margin.
Applied to real scenarios
Simulations and cases with the stakeholders, cultures and profiles you meet day to day.
Who this immersion was designed for
Executives who negotiate contracts
C-levels, directors and managers who need a consistent method for commercial and internal agreements.
Partners and business owners
Owners running M&A, fundraising, supply and partnership contracts, where every percentage point counts.
Managers who negotiate internally
People negotiating with HR, the board, suppliers and strategic clients while keeping credibility intact.
Leaders under high pressure
People facing hard negotiations, conflict mediation and deals closed under pressure.
The room is made up exclusively of senior leadership. No coordinators, analysts or operational roles.
6 tracks to master strategic negotiation
Interest-based negotiation, the negotiation SWOT, people, options and objective criteria.
Managing sources of power, protecting margin under pressure and anchoring techniques.
Alignment with clients, partners and suppliers, and multi-party agreements.
Analytical, pragmatic, expressive and integrative styles, and how to adapt in real time.
Science-based argumentation and the cognitive errors that cost you the deal.
Cultural intelligence applied to international negotiation, with real cases.
One of Brazil's leading negotiation specialists
Auro Honda teaches on the MBA programs at Insper, FGV, Einstein and FDC. An engineer from ITA, with a master's degree in Social Psychology and Philosophy from PUC-SP. He worked at Citibank and today runs Honda & Gentil.
A published author in Brazil and Argentina, he is one of the country's foremost authorities on the Harvard Model applied to the corporate world and has trained directors and C-levels at Brazil's largest companies.
A room of owners and directors
The people you will sit beside, negotiate against in simulation and build relationships with well beyond the two days.
Baterias
Iquine
Dubeux
7 in every 10 are owners or directors
By sector: services 33%, technology 19%, retail 14%, industry 13%, healthcare 11%, tourism 5% and agribusiness 5%.
What the executives say
NPS 97
Excellence as the standard, not the exception.
1/3 of the seats filled
The November class is closing, with selection by profile.
Testimonials in Portuguese
Recorded by participants right after the immersion.
The investment for the November class
What is included
Seats are running out. Wait, and you are out for another six months.
1/3 of the seats filled
An intensive in-person class, with a fixed number of seats and selection by executive profile.
Next class in about 6 months
Anyone who leaves the decision to the week of the course does not get in and waits for the next cycle.
Confirmation within 24h
The team gets in touch on WhatsApp to confirm the seat and answer any questions.
Answered before you ask
When and where?
November 5 and 6, 2026, from 9am to 7pm, on the 23rd floor of RioMar Trade Center Tower 4, the Audens Group headquarters in Recife, Brazil.
Online or in person?
100% in person. The live simulations and exercises cannot be replicated in a virtual room, and that is part of the methodology.
How many hours?
20 hours in total, two days of 10 hours, from 9am to 7pm.
What is included?
Certificate, lunch at Pobre Juan on both days, coffee breaks, happy hour, printed workbook and toolkit.
Is there hands-on practice?
Yes. Live negotiation simulations, real case studies and exercises applied to each participant's own reality.
How do I sign up?
Through the form on the page. The team gets in touch within 24h to confirm your seat. Direct WhatsApp: +55 81 97338-5759.
Shall I hold your seat on this call?
We confirm your details and you choose between 3x interest-free on card or payment in full.
The team confirms your seat on WhatsApp and issues the invoice for you or your company.
You walk in negotiating on instinct and walk out with the method Harvard spent 40 years validating.